SOCIAL MEDIA STRATEGIST · AI CONTENT CREATOR LONDON · OPEN TO PROJECTS

KATE RUBINA

I help brands
stop the scroll with

social strategy.

9+ YEARS · 1.5M+ FOLLOWERS GROWN AT EXPEDIA · 15M+ LEGO COMMUNITY · 150+ LONDON OOH CREATIVES

AI CREATIVE PORTFOLIO ↗ SEE THE WORK ↓ WORK WITH ME →
Kate Rubina — social media strategist and AI content creator
§ 01 · THE RECEIPTSNUMBERS DON'T SCROLL PAST

TALK IS CHEAP.
Receipts AREN'T.

NO. 01
0+
YEARS
in social & digital
NO. 02
0+
SCREENS
original creatives on London OOH
NO. 03
0M+
FOLLOWERS
channel grown at Expedia EMEA
NO. 04
0M+
COMMUNITY
LEGO fans managed globally
NO. 05
0×
ENGAGEMENT
growth across major campaigns
NO. 06
AI
NATIVE
generative AI in every workflow
§ 02 · ABOUTLONDON · REMOTE-FIRST · RUS·ENG

STRATEGY IS THE SCIENCE.
Scroll-stopping IS THE ART.


I'm a social media strategist and AI content creator with 9+ years building brands people actually stop for — on TikTok, Instagram and Meta Ads. Right now I lead brand and social at MAGIC AI: social-first strategy, short-form video end-to-end, and Meta Ads creative from first hook to final cut.

Before that: 150+ original creatives on large digital screens across London, social lead for Expedia EMEA — owning TikTok, Instagram and Threads for a 1.5M+ audience and doubling engagement across major campaigns — and community for 15M+ LEGO fans worldwide.

Russian native, British passport holder. Fluent in both cultures — and in the language of the feed.

Strategy-firstAI-nativeData-drivenMeta Ads CreativeCreative DirectionShort-Form VideoCommunity BuildingSocial-First Thinking
Kate Rubina, social media strategist, winking at the camera
hi, it's Kate ✳
CURRENTLYLIVE
Brand & Social Media Manager
MAGIC AI · LONDONDEC 2025 → NOW
§ 03 · CAREER JOURNEY5 CHAPTERS · 2017—NOW

THE PLOT so far.

MAGIC AI

Brand & Social Media Manager

DEC 2025 — PRESENT · LONDON, UK

  • Leading social-first brand strategy, short-form video production end-to-end, and Meta Ads creative from concept to high-converting execution.
  • Building influencer & ambassador programmes, directing creative production with generative AI, and iterating on platform performance data.

EXPEDIA GROUP

Social Media Marketing Specialist

JAN 2023 — JUN 2024 · LONDON, UK

  • Owned TikTok, Instagram and Threads for Expedia EMEA — a 1.5M+ follower channel across the UK & Germany.
  • Doubled engagement rates across major campaigns with trend-led, platform-native content strategy.
  • Produced 150+ original creatives for London OOH screens — concept through final asset delivery.

LEGO GROUP

Community Engager

DEC 2021 — JAN 2023 · SLOUGH, UK

  • Managed brand presence and community for 15M+ LEGO fans globally across social platforms.
  • Built community-first content strategies that grew organic engagement and brand loyalty.

SAFARISOURCE

Social Media & Content Strategist

DEC 2021 — JAN 2023 · CAPE TOWN, ZA

  • Developed and executed the full social media strategy for a luxury safari brand.
  • Produced travel content that drove significant growth in organic reach and bookings.

ALTEZZA TRAVEL

Social Media Manager

JAN 2017 — FEB 2019 · TANZANIA

  • Built the social presence from scratch for a Tanzania-based adventure travel company.
  • Created visual content showcasing Kilimanjaro climbs, safaris and Zanzibar escapes.
§ 04 · SELECTED WORKAI · OOH · SOCIAL · CURATED

PROOF > PROMISES.

Self-produced AI imagery, creative direction, OOH campaigns and brand-led social — built to live everywhere from public screens to performance media.

W 01 · OUT-OF-HOME · LONDON BILLBOARDS — 150+ SCREENS · TAP TO PLAY

LONDON OOH #1▶ PLAY
LONDON OOH #2▶ PLAY

W 01 · MAGIC AI · LONDON OOH

AI IMAGERY
IN THE real world.

My self-produced AI imagery for MAGIC AI appeared on a landmark Old Street billboard and across major London train stations, carrying the same visual system into the brand website and paid media.

MAGIC AI campaign on a large JCDecaux billboard at Old Street in London
Old Street, LondonLandmark JCDecaux billboard · AI campaign imagery
Kate Rubina beside a MAGIC AI campaign display at a major London train station
London Train StationsMajor station placements · AI campaign imagery
MAGIC AI website product gallery using self-produced AI imagery
Brand WebsiteSelf-produced AI imagery across the customer journey
MAGIC AI paid campaign creative using self-produced AI imagery
Paid MediaPerformance creative built from the same visual system
W 02 · SOCIAL STRATEGY
2×
ENGAGEMENT GROWTH

EXPEDIA EMEA

Owned TikTok, Instagram and Threads for a 1.5M+ audience across the UK & Germany. Doubled engagement with trend-led, platform-native formats.

TikTokInstagramStrategyEMEA
W 03 · COMMUNITY MANAGEMENT
15M+
COMMUNITY MEMBERS

LEGO GLOBAL

Managed brand voice and community engagement for 15M+ LEGO fans across global and Russian markets.

CommunityBrand VoiceGlobal
W 04 · CREATIVE DIRECTION
AI
NATIVE PRODUCTION

ART DIRECTION & VIDEO

Creative direction for brand ambassadors and influencer campaigns — full briefs, visual concepts and performance-driven content frameworks.

Creative DirectionVideoBrand
W 05 · PERSONAL BRAND
35K+
PERSONAL FOLLOWERS

@KATERUBINA

A personal brand built across Instagram, TikTok and YouTube — authentic travel content, restaurant reviews and lifestyle storytelling from England.

PersonalTravelTikTok
§ 05 · META ADS CREATIVEHOOK · BUILD · CONVERT

ADS THAT convert,
NOT JUST PERFORM.

UNPACKING ASMR
WFH EXERCISE BREAK
BOXFIT
TRAIN WITH CONFIDENCE

ASELF-PRODUCED AD CONTENT

I write, shoot and edit high-performing Meta ad creatives from scratch — concept to final cut, built to stop the scroll and convert.

BCREATIVE DIRECTION

Monthly creative briefs and full content plans for brand ambassadors — clear hooks, formats and messaging frameworks designed to lift ROAS.

CAGENCY RE-EDITING

Raw agency footage re-cut into top performers — restructured pacing, added hooks, captions and platform-native formats that drive results.

§ 06 · PRESS & EDITORIALAI IMAGERY · NATIONAL MEDIA

AI IMAGERY
THAT MADE headlines.

My self-produced AI imagery is used across MAGIC AI’s press coverage, paid campaigns, website and wider brand media.

THE TIMESFINANCIAL MAILPRESS · PAID · SITE · MEDIA
The Times coverage of MAGIC AI featuring AI campaign imagery created by Kate Rubina
THE TIMES · ENTREPRENEURS

MAGIC AI’S US EXPANSION FEATURED IN THE TIMES

National coverage featuring a cinematic MAGIC AI visual produced for the brand.

READ THE TIMES ↗
Financial Mail on Sunday page featuring MAGIC AI imagery created by Kate Rubina
FINANCIAL MAIL ON SUNDAY · RETAIL

RETAILERS LIMBER UP FOR AN A.I. CHRISTMAS

MAGIC AI’s campaign imagery featured as the newspaper’s lead retail visual.

AISELF-PRODUCED · BRAND-WIDE
EVERYWHERE THE BRAND SHOWS UP

PRESS · PAID · SITE · MEDIA

My self-produced AI imagery is used by MAGIC AI across the company’s press coverage, paid campaigns, website and wider media.

§ 07 · GET IN TOUCHOPEN TO WORK

LET'S MAKE
Noise.

Strategy. Content. AI. Ads. Influence.
Pick one. Pick all. Let's talk.

GET IN TOUCH →
Kate Rubina blowing a kiss
talk soon x
EMAILrubina.ekaterina.94@gmail.com LINKEDIN/in/katerubina INSTAGRAM@katerubina TIKTOK@katerubina